Case Study | Packt Publishing

Packt Publishing reasserts its technological leadership thanks to the Serious Business Game Pacific

The company has improved its engagement and training results thanks to the game-based learning.

Packt Publishing: maintaining technological leadership
Packt Publishing is a global on-demand technology book publishing company based in Birmingham (United Kingdom). Founded in 2004, the company is a sector bellwether, providing IT professionals worldwide with tutorials, guides, specialized books, e-books, videos and courses.

The British company (with a solid foothold in India) is known for its extensive knowledge of new technologies and commitment to innovation. Setting its course by such giant stars as Netflix or Spotify, in recent years the company has developed an annual subscription system to provide sector experts and professionals with the best selection of publications, tutorials and videos.

The challenge of motivating and engaging employees with a training course

With a global and digitized staff working across several countries and cities, Packt was facing the challenge of providing its employees with an attractive training capable of enticing and motivating them. The human resources managers were dealing with the considerable difficulties in mustering up voluntary enrollment in their training offers. Assembling a group of people for classroom training had become a sort of impossible mission and the traditional e-learning platforms were incapable of engaging and motivating their employees.

Pacific – Serious Business Game on Leadership & Team Management

Module I
Module I: Inside out
  • Knowing myself and analyzing how my nature affects the team.
  • Detecting if I am contributing to a problem.
  • Considering how I can improve, teach by example and use feedback as a tool for continuous improvement.
Module II
Module II: Give meaning to the team
  • Establishing the mission and vision of the team.
  • Setting rules, principles and values for the work the team is doing.
  • Planning short -term goals, both as a group and individually.
  • Establishing the roles and responsibilities of team members.
Module III
Module III: Build team spirit
  • Encouraging a deep and mutual understanding among team members.
  • Analyzing the strengths and weaknesses of the people and the team.
  • Creating an environment of trust and interdependence.
  • Promoting teamwork.
  • Using team-building to improve team spirit and performance.
Module IV
Module IV: Motivate
  • Detecting and understanding the needs and motivations of each person.
  • Comprehending and using motivational factors.
  • Using resources and tools to increase the motivation of the team and its members.
  • Using communication as a motivational tool.
  • Recognizing and rewarding results.
Module V
Module V: Develop
  • Improving communication skills of team members. Interpersonal communication.
  • Solving problems and making decisions.
  • Solving conflicts quickly and efficiently.
  • Improving the efficiency and effectiveness of daily work.
  • Time management.